Privacy policy

Amiri Digital Agency (“ADA”, “we”, “us”) is the registered business name of Daniel Amiry, a sole proprietor based in Newmarket, Ontario, Canada. We build websites, booking systems, call-counting phone lines, missed-call text-back, AI chat and AI phone receptionists, email and text follow-ups, Google Business Profile management, Google and Meta advertising and review programs for owner-run plumbing and HVAC companies in Ontario.

This policy covers:

• our website at amiridigitalagency.com (the “Site”), including its forms and the /book calendar;
• the chat assistant on the Site;
• our business phone line 289-210-7888;
• texts and emails between you and ADA.

It does not cover how our clients handle their own customers’ information. When we process a client’s customer data to deliver a service (for example, running their booking system or ads), we do so as the client’s service provider under our client agreement, and the client’s privacy policy applies to that data.

Privacy Officer (the person accountable for this policy): Daniel Amiry, Owner, Amiri Digital Agency, 413-195 Deerfield Road, Newmarket, Ontario L3Y 0G4 · 289-210-7888 · info@amiridigitalagency.co

Information you give us

• Forms and the /book calendar: your name, phone number, email address, company name, anything you type in the notes or message box, the appointment time you choose, and the consent boxes you tick (we record which boxes, when, from which page and which version of the wording).
• Chat assistant: what you type, and your name, phone number or email if you share them so we can follow up.
• Phone: your phone number, the time and length of the call, and what you say (see section 5 on recording).
• Email and text: the messages you send us and our replies.
• If you become a client: business details, logins you choose to share and billing information. Our client agreement governs that information.

Information created while we deal with you

• Call recordings, written transcripts and call summaries.
• Chat transcripts, booking history, notes we add about your inquiry, and our records of what you consented to.

Information collected automatically when you use the Site

• Your IP address, device and browser type, pages viewed, time on page and the site or ad that referred you.
• Campaign codes (for example utm_source and the Google click ID gclid), which we store in a first-party cookie for 30 days so that, if you call or book, we know which ad or page brought you here.
• The analytics and advertising cookies described in section 7.
• Technical data recorded by the HighLevel scripts that run our forms, chat widget and booking calendar (for example the page you submitted from).

Information from other sources

• Public business listings, your company website and your Google Business Profile, when we look at whether we can help you.

Please do not send us sensitive information (for example health, bank-account or government ID details). We do not ask for it and do not need it.

We do not sell personal information. If we ever wanted to use your information for a new purpose, we would ask you first.

Express consent. Our forms have separate, unticked, optional boxes for each type of message we may send you, such as marketing emails and texts about your inquiry and booked calls. You can submit a form without ticking any of them. We keep a record of each consent (date, page and wording). We make automated or AI-assisted calls to you only if you ticked a box that says so.

Replying to you. If you contact us, we reply the way you reached us or the way you asked. Canada’s anti-spam law also lets us follow up by email or phone about your inquiry for up to six months after you first ask about our services, unless you tell us to stop.

Recorded calls and chat. Our phone line announces that calls are recorded; continuing the call means you accept recording for the purposes in section 5. Using the chat assistant means you accept that your messages are processed as described in section 5.

Withdrawing consent. You can withdraw consent at any time, free of charge:

• texts: reply STOP to any message (takes effect immediately);
• emails: click unsubscribe in any marketing email;
• calls or anything else: email info@amiridigitalagency.co or call 289-210-7888.

We act on withdrawal within 10 business days (texts immediately) and keep your contact details on an internal do-not-contact list so we do not message you again by mistake. Withdrawing consent means we cannot send the related messages (for example appointment reminders), but it does not affect anything we are legally required to keep.

Chat assistant. The chat on our Site is answered by an automated assistant that uses artificial intelligence (HighLevel’s Conversation AI, which uses OpenAI’s language models). It is labelled as an AI assistant, it is not a person, and it can be wrong or incomplete. We review conversations and may take over. If you give the assistant your phone number or email, it may continue the conversation by text or email, and it may also answer texts you send to 289-210-7888.

AI phone receptionist. When you call 289-210-7888 and we cannot answer within about 20 seconds, an AI receptionist answers. It tells you that it is an automated assistant and that the call is recorded. It takes your message, answers basic questions about ADA and can book a call. We use the recording, transcript and summary to call you back, to make sure we understood your request and to improve our scripts. We do not use voiceprints or voice biometrics, and we do not use recordings for marketing profiling.

Calls are recorded. Calls to and from our business line are recorded and transcribed, and we say so at the start of each call. If you would rather not be recorded, text us at 289-210-7888 or email info@amiridigitalagency.co instead.

How long we keep recordings. Recordings and transcripts are deleted after 12 months unless we need them for a dispute, a legal requirement or your client file. You can ask for a copy (section 12).

Who processes the audio and text. HighLevel (LeadConnector) and its AI and telephone providers, including OpenAI, process the audio and text in the United States to provide these features.

We send text messages from our Canadian number 289-210-7888 to Canadian mobile numbers:

• non-marketing messages about your inquiry and booked calls: confirmations, reminders, replies to your questions (including from the chat assistant) and follow-ups about what you asked, if you ticked the non-marketing box or texted us first;
• marketing messages (tips and offers), only if you ticked the separate marketing box.

Message frequency varies: typically 1 to 4 messages around a booked call, and no more than 4 marketing texts a month. Message and data rates may apply. Reply STOP to cancel at any time, or HELP for help; you can also call 289-210-7888 or email info@amiridigitalagency.co. Carriers are not liable for delayed or undelivered messages. Full program terms are in section 7 of our Terms at amiridigitalagency.com/terms.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not show a cookie banner. Instead we explain the tools here and give you ways to opt out. We use these tools only for the purposes stated, we do not collect sensitive information through them, and we do not knowingly track children.

We do not use remarketing (ads that follow you to other websites) or the Meta pixel. If we add either, we will update this policy first. We do not respond to browser “Do Not Track” signals. How Google uses data from sites that use its services: https://policies.google.com/technologies/partner-sites

We share personal information only with service providers that help us run ADA, and only for the purposes above. Each is bound by its terms and our settings to protect your information and use it only to provide its service to us.

We may also disclose information when the law requires it (for example a court order), to protect our rights or someone’s safety, or to a buyer if ADA is sold (we would tell you). When we work for clients, we use their customers’ data only as their agreement allows and never for ADA’s own marketing.

When we no longer need information, we delete it or make it anonymous.

You can ask us:

• what personal information we hold about you, how we use it and whom we have shared it with (send a written request; we respond within 30 days, free of charge unless we tell you in advance of a reasonable cost; we may need to verify your identity);
• to correct information that is wrong or incomplete;
• to delete information we are not required to keep;
• to withdraw consent (section 4).

If you are not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada (1-800-282-1376, https://www.priv.gc.ca). We will not treat you differently for using these rights.

Privacy Officer: Daniel Amiry · Amiri Digital Agency · 413-195 Deerfield Road, Newmarket, Ontario L3Y 0G4 · 289-210-7888 · info@amiridigitalagency.co

Amiri Digital Agency is the registered business name of Daniel Amiry.